MGA Visual Media Production has decided to get excited about the small nations who compete in international football competitions. They have heart, so they can dream; they are not losers because it’s the game that matters!

Nowhere is that rich character more evident than in the absolute passion shown by The Republic of San Marino.  As a small nation, despite a lack of resources and having to perform in a ‘David and Goliath’ scenario each time they enter an international competition, they still endure. They have a special place and a value, more importantly they remind us just why the game started in the first place.

We are fascinated by this small republic’s character and attitudes, for they have endured to give this small country a unique place in European and World History.

This fascination has led us to look more closely at the Sammarinese passion for football and we will be following their dream.

A century ago and just about anywhere in the world, football was a boy’s delight and their dream to play. It embodied the heart and soul of small town or a city’s pivotal sporting and social event, was given loyalty, played with courage and provided lifelong highs and lows and such sweet memories.  The heroes were not well paid and often on the losing side, but small as well as large teams continued to persevere and with the will and determination of the people they could do so.

Let us remind ourselves that the passion to play football and wear the badge of a local or national team, no matter how small and how steep the climb to achieve even the smallest success, is fundamentally what soccer was always about and the essence of why it became such a representative sport for people locally and nationally in the first place.  It is heart and soul, history in the making at every level of the game and that is footballs legacy... There are no losers.

The YouTube generation are immersed in a video-rich culture, where moving images across screens big and small, public and personal, permeate their methods of communication and consumption. For professional communicators to create an impact, a return to technical excellence and high production values is the most effective way to achieve this. Witness, Peaky Blinders, BBC2's new drama series. This is what television drama should be: epic; cinematic; and required viewing on a full-size, quality screen only. A domestic, theatrical presentation if you like, drawing an audience back to 'traditional' television consumption. And what's good for the channel controllers, is good for marketeers and other business communicators. Investing in quality video and visual media production does deliver a return. There is a role for iPhone-style footage, but customers, colleagues and investors expect more. Video production, regardless of its distribution channel, demands the same attention to detail as an HQ building or exhibition stand. It's time to focus on quality, and play a blinder.

The crowd cheering on Andy Murray from Henman Hill last Sunday afternoon was a perfect example of how the televisual medium can create a super-tribe of engaged viewers at a distance from the source of the action. Imaginative visual media production can place businesses on Centre Court too at the heart of their own super-tribes.

Let's talk.